Most software dev agencies think their content speaks to their ideal client.
But if that were true, you’d have dream clients reaching out—not just bouncing after a few seconds.
When was the last time a prospect messaged you saying,
“Your content spoke to me—I need your help”?
If the answer is never (or rarely), that’s a problem.
The good news? Fixing it is simpler than you think. But almost no dev agency does it—because they focus on the wrong things.
3 Biggest Mistakes Dev Agencies Make in Their Content
❌ Writing to Impress, Not to Connect – Filling content with jargon, buzzwords, and complex explanations that alienate prospects instead of making them feel understood.
❌ Talking About Themselves Instead of the Client – Describing your tech stack and process instead of speaking to the client’s actual pain points.
❌ Creating ‘Useful’ Content That’s Forgettable – Posting educational content without emotion or storytelling, which doesn’t make potential clients feel compelled to reach out.
How to Fix It & Make Your Content Resonate
✅ Speak in client outcomes, not technical jargon. Show them what they gain, not what you do.
✅ Make your content about their pain points. Clients don’t care about your stack—they care about their struggles and goals.
✅ Use storytelling & emotion. People don’t remember facts—they remember how something made them feel.
If your agency fixes these three mistakes, your content will go from ignored to irresistible to your ideal clients.
