More visitors, fewer leads?
Your homepage might be the reason why.
Most software development agencies don’t have a traffic problem. They have a conversion problem.
And the biggest mistake?
A homepage that talks about you, instead of speaking to them.
Visitors don’t care about your company history. They don’t care about your tech stack.
They care about their problem.
But when they land on your site, they see:
- “We build innovative, scalable solutions for businesses of all sizes.”
- “Founded in 2012, we have a passion for software excellence.”
- “Our services include full-stack development, UI/UX, and cloud solutions.”
None of that tells them how you solve their problem.
Here’s what to do instead:
- Open with their biggest frustration, not your company name.
- Show how your solution gets them to a better outcome.
- End with one clear call to action—don’t make them guess.
A high-converting homepage isn’t about looking impressive. It’s about making visitors feel understood.
Fix that, and your leads won’t just visit. They’ll take action.
What’s the first thing visitors see on your homepage?
