How CEOs Lose $300K a Year on Bad LinkedIn Strategy

by | Feb 19, 2025 | Content Strategy, LinkedIn

CEO, reposting company updates on LinkedIn is costing you $300K a year!

Your audience isn’t engaging. Your authority isn’t growing. And worst of all, it’s costing you a pretty penny.

Here’s why:

1️⃣ People follow people, not companies

  • Company pages don’t drive real engagement
  • They feel corporate, impersonal, and easy to ignore
  • But when a CEO speaks directly, people pay attention

2️⃣ Reposting isn’t thought leadership

  • Reposts don’t build trust or authority
  • They don’t start conversations
  • They don’t make you the go-to person in your industry

3️⃣ Not educating your audience costs you sales

  • People don’t buy what they don’t understand
  • If you only post updates, they won’t choose you
  • Every unanswered question is a lost sale

Most CEOs think LinkedIn is a place to amplify their company.

The best CEOs know it’s a place to amplify their own voice.

Don’t make this mistake!

Oh, I almost forgot to explain the $300k 😊

Let’s say you run a software agency, with projects averaging $50K.

With the right LinkedIn strategy, attracting just 6 new clients a year is easy.

6 clients x $50K = $300K in revenue (from LinkedIn alone). 

 

P.S. If you’re ready to turn LinkedIn into a revenue-generating asset—but don’t have the time to write—we can help. We ghostwrite high-impact content that builds trust, authority, and attracts inbound leads. GET IN TOUCH

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