Your dead social media links are costing you business.
I learned this the hard way.
After helping dozens of B2B companies optimize their online presence, here are 3 things I wish I knew earlier about social media links on websites—and how to fix them.
1. Dead social links make your company look outdated.
Prospects check your LinkedIn, Twitter, or Instagram to validate credibility.
If your last post was from 2020, they’ll wonder if you’re still in business.
✅ Fix: Either delete inactive links or commit to occasional updates. Even one post a month signals activity.
2. A quiet profile is worse than no profile.
Leaving an abandoned Twitter account linked on your homepage is like handing out a business card with the wrong phone number.
It confuses and repels potential clients.
✅ Fix: Audit your links. If a platform isn’t active, remove it. If you must keep it, pin an update directing visitors where you engage most.
3. Your website should lead prospects forward, not backward.
Every click should build trust, not raise red flags.
When someone follows a link to find inactivity, their next move isn’t to message you—it’s to leave.
✅ Fix: Optimize your strongest social channel instead of scattering attention.
The most underrated fix?
Regularly checking your own website from a prospect’s perspective.
What’s working now?
Fewer links, better links. A strong, active LinkedIn profile is more powerful than five neglected platforms.
By regularly auditing and updating your social media links, you ensure that every prospect’s first impression of your brand is one of credibility, professionalism, and engagement—rather than doubt and missed opportunities.
