Every software dev agency claims they “focus on the needs of the customer to provide the best solution.”
But is that actually true?
Let’s run a quick thought experiment.
Imagine I own a recruiting firm, and I need a tool to improve my business processes. I’m not sure exactly what I need—just that I need something built.
So, I start researching agencies and visit the websites of Company A and Company B.
Company A’s Blog
I scroll through their blog and find these posts (these are real, by the way):
- Best Practices for Developing with React
- What is the Difference Between a Software Engineer and a Software Developer?
- 3 Simple Security Tips for Your Web App
What kind of customer do these posts speak to?
Because from where I’m standing, my internal reactions are:
- React? What’s that? And why should I care? You’re the developer, not me!
- Software engineer vs. software developer? Don’t know, don’t care. Just build my thing.
- Security tips? That’s your job to worry about, not mine.
At this point, I’m feeling zero confidence that this agency understands me as a client. So I leave.
Company B’s Blog
Then, I check out Company B, and their blog posts hit differently:
- The most common mistake companies make when choosing a dev agency
- How to validate ideas before paying for development
- How to determine if you really need a CTO or if an agency will do
Now this speaks to me.
Every headline makes me think:
👉 “Hell yeah, this is exactly what I need to know!”
👉 “Thank you! Because I’m completely lost here!”
Which agency do you think I’ll trust more?
Which agency is more likely to earn my business?
Right. Company B.
The Lesson
If your agency actually focuses on the client, your content should prove it.
Not with technical blog posts meant for your own team, but with content that speaks directly to the real questions your potential clients are asking.
Your actions, your website, and your content should show you understand your customer—not just claim it.
