Most B2B websites get this wrong.
And it’s costing them potential leads.
Here’s what Confianz is doing right, and what you should steal from them:
They only link to active social media accounts. Too many businesses make this mistake:
- Social links on their website… but the pages are dead.
- Inactive Twitter? Still linked.
- Facebook with no posts since 2021? Still linked.
And what happens when a prospect clicks? They see a ghost town.
A website visitor who was interested enough to check out your social media is now questioning:
- Are they even in business?
- Are they outdated?
- Is this brand worth following?
Confianz avoids this completely. They link only to active platforms, ensuring that every touchpoint reinforces their credibility, not kills it.
The most underrated part?
Quality over quantity.
Instead of spreading thin across every platform, they focus on where they’re actually engaging.
What’s working now:
- Audit your website: Are you linking to inactive accounts?
- If a platform is dead, remove the link.
- Double down on 1-2 channels where you’re consistently posting.
Are you making this mistake on your website?
