Most software development agencies struggle with lead generation.
Referrals? Unpredictable.
Cold outreach? Hit or miss.
Ads? Expensive and hard to get right.
But what if you had a system that captured, nurtured, and converted leads without constant manual effort?
That’s exactly what an Educational Email Course (EEC) does. It works 24/7, turning website visitors into warm, high-intent leads who already trust your expertise before they ever hop on a sales call.
Let’s break down the real revenue potential an EEC can unlock for your agency.
Scenario 1: The Standard Offer
- Website visitors per month: 5,000
- Conversion rate (visitors who sign up for the course): 1%
- Leads generated per year: 600 (5,000 x 1% x 12 months)
- Close rate (leads that turn into paying clients): 5%
- Average project size: $25,000
💰 Yearly incremental revenue: $750,000
(600 leads x 5% close rate x $25,000 per project)
This is what happens when you capture and nurture leads automatically—instead of letting them slip away.
Scenario 2: The High-Value Offer
- Website visitors per month: 5,000
- Conversion rate (visitors who sign up for the course): 1%
- Leads generated per year: 600 (5,000 x 1% x 12 months)
- Close rate (leads that turn into paying clients): 3.5%
- Average project size: $50,000
💰 Yearly incremental revenue: $1,050,000
(600 leads x 3.5% close rate x $50,000 per project)
Even with a lower close rate, a higher-value offer pushes revenue into 7-figure territory.
What If Your Numbers Were Even Better?
These are conservative estimates. What if:
- Your EEC converts 2-3% of visitors instead of 1%?
- Your sales process improves, and you close 10% of leads?
- You add upsells, retainers, or long-term contracts?
The numbers scale fast. That’s the power of an EEC.
Why This Works So Well
An EEC filters and nurtures leads before they ever talk to you. By the time they reach out, they know who you are, trust your expertise, understand your value and are already considering working with you.
This means shorter sales cycles, higher close rates, and bigger deals—all without chasing leads or spending thousands on ads.
Final Thoughts
If your software agency isn’t using an EEC, you’re leaving serious money on the table.
Once it’s set up, it works forever, bringing in warm, ready-to-buy leads every single month—without extra effort on your end.
Want help launching your own EEC? Let’s chat. 🚀
