Writing your own content is free, right?
Not exactly. In fact, it might be costing you more than you realize. Many CEOs think, “I’ll just write my own posts and newsletters. It’ll save me money.”
But here’s what they don’t consider:
📍 Time spent writing = time not spent growing.
- You’re busy running a business.
- If you spend 5 hours a week crafting content, that’s 20 hours a month.
- What’s your hourly rate? Multiply it by 20. That’s your real cost.
📍 Inconsistent posting = inconsistent inbound opportunities.
- Most founders start strong but eventually fall off because writing takes effort.
- No consistency? No trust. No trust? No inbound leads.
📍 Great writing isn’t just about writing.
- It’s about positioning, persuasion, and strategy.
- A ghostwriter doesn’t just write; they craft content that actually converts.
I’ve seen this play out over and over.
A CEO tries to DIY content, gets overwhelmed, and months later—crickets. Then, they finally hire help, and within weeks, their posts are generating leads and conversations. Look at the top LinkedIn creators like Gary Vaynerchuk or Alex Hormozi.
Do you really think they write all their own content?
Most have systems—and many use ghostwriters.
Instead of writing everything yourself:
✅ Hire a ghostwriter to free up your time
✅ Focus on your zone of genius—not content struggles
✅ Invest in quality storytelling that attracts inbound opportunities
The best content isn’t just well-written. It’s consistent, strategic, and effective.
So, be honest—what’s your DIY content really costing you?
The smartest CEOs don’t write all their own content—they outsource it to experts.
