I recently stumbled upon a blog post from a software development agency with this title:
“The Tech Stack We Use for Web Development Projects”
I’m sure they believe it’s great content. But here’s the problem:
It’s not attracting clients—in fact, it might be driving them away!
Why this content misses the mark
- It focuses on tools, not client problems: Clients don’t care if you use React, Vue, or Next.js—they care if their app loads fast and scales easily.
- It lacks a clear benefit: What does this stack actually do for the client? How does it impact their business?
- It sounds like an internal memo: This title might excite developers—but it does nothing for a CEO, startup founder, or non-technical decision-maker.
How to fix it
Instead of: “The Tech Stack We Use for Web Development Projects”
Try: “How to Future-Proof Your App and Avoid Costly Rebuilds”
Why this works better:
- It speaks to the client’s pain points. No one wants to spend thousands rebuilding a broken system.
- It shifts the focus from the agency to the client. Now, it’s about their challenges, not your tools.
- It sparks curiosity. Founders and CTOs will wonder, “Am I making the wrong choice?”—which gets them to click.
Your content should make prospects feel like you understand their struggles—not just that you know how to write clean code.
