Anoop Menon (CEO) is running a great company. But he’s missing a massive opportunity.
Confianz is doing incredible work in custom software development and ERP solutions. They’ve built a strong business, have glowing client reviews, and are clearly experts in their field.
But when it comes to YouTube?
Anoop & Confianz are leaving money and influence on the table.
- Videos fail to educate first-time buyers on why choosing Confianz is the right decision
- Videos are posted too infrequently, averaging only about one per month
- Videos are too technical, making them unappealing to non-technical prospects who simply tune out
- Videos direct viewers to landing pages with weak offers, like “Sign up for a demo” or “Book a consultation”
And that’s a problem.
Because today, a strong YouTube presence is a key competitive advantage for B2B tech companies.
So I spent some time breaking down what’s missing—and exactly how Anoop can fix it.
📊Here’s a look at his YouTube channel stats:
- 2,500 subscribers
- 139 videos
- 356,362 views
- Started on Apr 19, 2013
✔️ Here’s what he’s doing well:
- Anoop appears in many of his videos, though less frequently in recent years
- Well-balanced mix of short, mid, and long-form videos
- He’s repurposing live webinar recordings into video content
- Strong emphasis on educating the audience
❌ Here’s what he could improve:
- Show up on camera more often to build trust and connection with your audience
- Stay consistent by publishing one video per week to keep engagement high
- Create content tailored for non-technical prospects to expand your reach and simplify complex topics
- Guide viewers to a compelling offer, like an Educational Email Course, to nurture and convert leads
🤩 If Anoop makes these changes, here’s what he can expect:
- More high-quality leads—attracting non-technical buyers who now understand the value of custom software
- Stronger brand authority—positioning himself as the go-to expert in his industry
- Higher engagement and retention—keeping prospects watching, learning, and trusting his expertise
- Increased conversions—guiding viewers from education to action with a compelling offer
All without overwhelming his audience with technical jargon or losing potential buyers to confusion and indecision.
But I don’t want to leave him stuck, wondering what his next move should be, so…
💡Here are 5 few powerful video ideas to elevate his content and attract first-time buyers:
- Custom Software 101: What Every Business Owner Needs to Know Before Hiring a Developer
- Off-the-Shelf vs. Custom Software: Which One is Right for Your Business?
- How Much Does Custom Software REALLY Cost? (No Tech Jargon, Just Answers)
- 5 Red Flags to Watch for When Hiring a Software Development Company
- The Step-by-Step Process of Building Custom Software (Explained for Non-Techies)
Anoop is already ahead of the game by investing in YouTube.
But the companies that win aren’t just on YouTube—they’re strategic about it.
